---
title: "Social Media Demographics: Where Are Your Clients?"
description: When choosing how to market your business, it’s crucial to tailor your efforts to the forms of social media your current and prospective clients use. Here’s a quick rundown the demographics of three platforms.
---

[Incognito Journal](https://info.clearevaluations.com)

# [Social Media Demographics: Where Are Your Clients?](https://info.clearevaluations.com/social-media-demographics-where-are-your-clients)

 Written by [Leslie Jeter](https://info.clearevaluations.com/author/leslie-jeter) | Aug 15, 2018 4:30:50 PM

When choosing *how* to market your business, it’s crucial to tailor your efforts to the forms of social media your current and prospective clients use. Here’s a quick rundown the demographics of three platforms. 

### **LinkedIn**

If you’re looking for recent graduates or seasoned professionals, consider targeting clients on the LinkedIn platform.

- 500-million-plus users, with 250 million of those monthly active users.
- About 40 million students and recent graduates are on LinkedIn.
- 87 million Millennials are on LinkedIn.
- 61% of users are ages 31 to 64.
- 75% of the site’s members are college educated professionals who report an income above $50,000. 

### **Facebook**

Facebook has the widest reach, so if your client base spans a wide demographic, using the platform is a must.

- More than 2 billion users worldwide, with more than 1.5 billion active monthly mobile users.
- Largest group of Facebook users is in the 25- to 34-year-old age range, with 35- to 44-year-olds coming in second.
- 79% of Internet users in the U.S. regularly log onto the site.

### **Instagram**

The Facebook-owned company relies on visual aesthetics and hashtags to gain followers.

- The average age demographic of Instagram is 18 to 34.
- 80% of users follow businesses on Instagram.
- 500 million-plus Instagram accounts are active every day.
- Instagram users spend more time on the site than on any other social media channel.

**Sources**

LinkedIn sources:

[https://business.linkedin.com/content/dam/business/marketing-solutions/global/en\_US/campaigns/pdfs/LinkedIn\_Millennial-E-Book\_V13.pdf](https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/campaigns/pdfs/LinkedIn_Millennial-E-Book_V13.pdf)

[https://blog.hootsuite.com/linkedin-demographics-for-business/](https://blog.hootsuite.com/linkedin-demographics-for-business/)<https://blog.hootsuite.com/linkedin-demographics-for-business/>

Facebook sources:

[https://www.statista.com/statistics/398136/us-facebook-user-age-groups/](https://www.statista.com/statistics/398136/us-facebook-user-age-groups/)

[http://www.pewinternet.org/2016/11/11/social-media-update-2016/](http://www.pewinternet.org/2016/11/11/social-media-update-2016/)

Instagram Sources:

[https://www.statista.com/statistics/325587/instagram-global-age-group/](https://www.statista.com/statistics/325587/instagram-global-age-group/)

[https://www.yotpo.com/blog/instagram-data/](https://www.yotpo.com/blog/instagram-data/)

 

[View full post](https://info.clearevaluations.com/social-media-demographics-where-are-your-clients)

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