--- title: The Perfect Elevator Pitch description: Condensing your product or services into a 60-second monologue (that’s actually interesting!) may seem daunting, but the critical components for crafting the perfect elevator pitch are simple. image: https://info.clearevaluations.com/hubfs/theperfectelevatorpitch.jpg --- [![ClearEvaluations](https://info.clearevaluations.com/hubfs/ClearEvaluations-May2017/Images/ce-logo-web-sm.png "ClearEvaluations")](http://clearevaluations.com/) - [HOME](http://clearevaluations.com/) - [MYSTERY SHOPPING](https://clearevaluations.com/mystery-shopping/) - [ABOUT](http://clearevaluations.com/about-mystery-shopping-companies/) - [PORTFOLIO](http://clearevaluations.com/sales-training-mystery-shopping/) - [SERVICES](http://clearevaluations.com/mystery-shopper-services/) - [BLOG](http://blog.clearevaluations.com) - [SHOPPERS](http://clearevaluations.com/services/#) - [Careers](http://clearevaluations.com/secret-shopper-jobs/) - [Shopper Login](http://clearevaluations.com/shopper-login/) - [Upload Video](http://clearevaluations.com/upload-video/) - [Upcoming Events](http://clearevaluations.com/upcoming-events/) - [CLIENTS](http://clearevaluations.com/client-login/) - [CONTACT](http://clearevaluations.com/contact-us/) [![ClearEvaluations](https://info.clearevaluations.com/hubfs/ClearEvaluations-May2017/Images/ce-logo-web-sm.png "ClearEvaluations")](http://clearevaluations.com/) - [HOME](http://clearevaluations.com/) - [MYSTERY SHOPPING](https://clearevaluations.com/mystery-shopping/) - [ABOUT](http://clearevaluations.com/about-mystery-shopping-companies/) - [PORTFOLIO](http://clearevaluations.com/sales-training-mystery-shopping/) - [SERVICES](http://clearevaluations.com/mystery-shopper-services/) - [BLOG](http://blog.clearevaluations.com) - [SHOPPERS](http://clearevaluations.com/services/#) - [Careers](http://clearevaluations.com/secret-shopper-jobs/) - [Shopper Login](http://clearevaluations.com/shopper-login/) - [Upload Video](http://clearevaluations.com/upload-video/) - [Upcoming Events](http://clearevaluations.com/upcoming-events/) - [CLIENTS](http://clearevaluations.com/client-login/) - [CONTACT](http://clearevaluations.com/contact-us/) # The Perfect Elevator Pitch 12 July 2018 Serendipity happens. Something as simple as small talk in an elevator or a chance meeting in a coffee shop can turn into a career-changing event when you find yourself in an unexpected engagement with a prospective client.  When it happens, are you ready? Condensing your product or services into a 60-second monologue (that’s actually interesting!) may seem daunting, but the critical components for crafting the perfect elevator pitch are simple:  - **Keep it brief.** Answer the following questions using only *one* sentence: What do you do? What have you accomplished? Who do you serve? What is your ultimate goal? - **Kill your darlings.** Zero in on your business’ most important and interesting aspects, and cut all redundancies. - **Keep it memorable.** “I run a store” isn’t exciting or notable. However, “I own a kombucha business that has expanded to four new locations over the past 12 months” may inspire interest. Put the emphasis on what you’ve achieved, not what you do. - **Practice.** Stand in front of a mirror, give your pitch, and repeat until you’ve got it memorized and down to one minute or less. 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