Employee performance review: It’s a phrase that even the best employees and managers often dread.
While the whole process is supposed to be a useful assessment of an employee’s strengths and weaknesses, all too often employee evaluations serve as little more than a human resources requirement. Managers may view them as a way to check off boxes rather than gleaning valuable insights from the conversations.
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When I evaluate a salesperson's performance I become a virtual participant, much like a die-hard sports fan on Sunday afternoon. Sometimes I'm a cheerleader; sometimes I'm the coach, and more often than not, I'm a little overzealous. Case in point: While watching a new home video shop my family once thought our youngest had mastered the potty when I shouted, "Yes! She DID it! I'm so PROUD of her!" You could've cut the disappointment with a knife when they realized a sale had been closed.
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Why Buyers Don't Like Salespeople
I grew up hearing the men in my family say, "Never trust a salesman," although it wasn't until I was well into my teens that I understood the reasons for their distrust.
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